We are a custom market research and insights provider. We enable companies understand markets, brands, products and communication and help them make decisions efficiently and effectively.

Our aim is to be trusted partners to our clients – We believe that the onus is on us to ensure completeness and consistently deliver quality outputs. We understand and appreciate the realities of delivering to today’s fast paced working of business. We focus every assignment on delivering actionable results. Clients who work with us know that no matter what the assignment, big or small, simple or complex we are rigorous in our approach, follow laid out systems & processes, deliver to committed timelines and ensure that all objectives are comprehensively addressed and answered. Working with us means that clients have peace of mind and no worries.

We understand the nuances of the Indian market- for example what works best for different target groups (when do we use self fill questionnaires for the affluent segment, online communities for opinionators/influencers, use of sorting techniques with lower SEC’s where literacy is an issue), adapting scales to the Indian market given higher gratuity effect and poorer literacy levels among the lower socio-economic groups, the fact that some markets/zones have higher gratuity effect and taking that into account when interpreting data

MarketVistas was founded on June 24, 2010 by Shobha Subramanian and Soniya Mahajani. Through the work we do and how we run our business we hope to build strong client relationships and inspire professionals in the industry

In April 2012 ReWhyer Ltd, a private equity investment firm took a minority stake in MarketVistas


We are a 10 member strong team operating from Mumbai. Our Delhi office will open shortly

While we have specialists in both the qualitative and quantitative domain, we believe that it is about understanding the client’s issues and looking for solutions. We do not start with should we do a qualitative or quantitative study

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