People fascinate me – understanding what they do and why. India and how it is evolving fascinates me. I am open to new ideas, wherever they come from. Am continuously learning be it how we understand consumers, interpret data, train/mentor people who work in our company or simply make things work better/more efficiently
My mantra – be restless and curious, passionate and involved, have self belief & commitment, drive & determination, be a little mad to make things happen
I have over two decades of work experience. Prior to setting up MarketVistas I was Executive Director at TNS India, responsible for Mumbai and the Brand & Communications area of expertiseSoniya Mahajani
Understanding consumer behaviour, studying the patterns of choice, solving the jigsaw puzzle to unearth the what, why, how, is exciting for me.
I love wearing multiple hats and work at my peak when doing ten things – founder, project leader, researcher, client service person, mentor, trainer, mother, homemaker, wife, movie buff, mad reader, are some of the roles I enjoy playing.
I have 18 years of market research experience across different sectors and types of research. Before setting up MarketVistas I worked as Vice President at TNS India where I was heading a SBU