Type of projects
  • Segmentation Research
  • Market mapping
  • Ethnographies
  • Identifying factors that could be impacting dropping sales
  • Pricing Research
  • Colours and Decals Research
  • Advertising Pre and Post tests
  • Design research for inputs to product design team
  • Understanding specific consumers in detail
  • Knowledge Management for 3 years of research data
 
  • Concept/communication evaluation
  • Post Launch Track
  • Impact of brand extension on existing equity & category
  • Usage and Attitudes study
  • Viewer feedback on content, characters, storyline
  • Testing of pilot episodes, scripts, promos, initial episodes
  • Understanding needs for high end consumers
  • Product Tests
  • Understanding barriers among non-considerers
  • Sales process feedback