Learnings from the Social Media World

   

A lot of time and effort is being spent on the social media today. This is an effective medium not only to reach out to the customers but also to understand them. We can help decode the social chatter :

  • Brand health measurement : perceptions, overall positioning, new launch analysis, competitive standing,
  • Decode the chatter : Understand the sentiments, key influences and triggers,
  • Assess social media campaigns : analyze the campaign and measure effectiveness, understand the key drivers and detractors, measure vis a vis competition