Research
with a bias for
action!

What we do?

Bridging Companies And Consumers

We are a custom market research and insight provider. Employing cutting edge research
techniques to help companies find effective and efficient decisions, while helping them
understand their markets and products based on our extensive knowledge.

Next-Gen InsightTech Solutions

We leverage restech to uncover what drives consumer behavior. From digital communities (COCO) and real-choice innovation testing (Veylinx), to real-time feedback tools (NPS tracker) and AI-led interviews — we deliver fast, scalable, and precise consumer insights.

Understanding Is Key

Adept at finding the optimal method of research for a target sector of the market, we take
prudent and decisive actions before proposing a well laid-out plan to our clients that delivers results. We help brands stay ahead with decisions rooted in real consumer understanding.

Practical And Professional

We deliver data-driven insights with precision—every detail matters, every objective met on time.

Connecting The Dots

Our experience and interest in consumers and brands helps us connect the dots and create
stories that are insightful and actionable.

Agility with Expertise

In this age of need for speed we are equipped to turnaround projects fast, ensuring actionable insights without compromising on quality

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Trusted By

Testimonials

“I have been working with Marketvistas since its inception and have always relied on the expertise of the team for any strategic market research project. Both Shobha and Soniya are market research veterans, and the team under their guidance always go beyond the scope of the research project to meet the objective of business/brand with clear marketing implication. The team is always ready to brainstorm the research output and be an integral part of building brands and business.

Over the years Marketvistas has become one of our preferred research partners for both qualitative and quantitative research, apart from research studies we also engage with the team to conduct various workshops on understanding various nuances of consumers. Wishing all the success to the entire Marketvistas team.

Happy Insighting!”

Shweta Nerkar , Associate Director – Marketing, CI & Corporate Communication

S H KELKAR AND COMPANY LIMITED

“I have worked with Market Vistas for over 3 years on a variety of research projects. They are very professional and efficient, completing the projects on time and on budget. The insights and the expert recommendations provided by the Market Vistas team have given us an in depth understanding of our target market in the San Jose Bay Area and helped us fine tune our brand strategy. I would definitely recommend Market Vistas to any organization looking for insightful and impactful consumer research.”

Mythraeyi Narayanan , Director – Product Development

MERIWEST CREDIT UNION

“What I appreciate the most of the MV Team is their seamless integration with my team enabling free flow discussions and the delivering the needed agility on projects. The category & cross category projects the leadership has worked on, helps bring in a rich perspective to their recommendations. Looking forward to a continued relationship.”

Vaishali Shah , Market Research

ICICI BANK

“One of the first projects that I worked on when I joined Pidilite in 2011 was with Market Vistas. Despite the seniority and being founder of an agency, Soniya treated everyone with equal respect. She understands the perspective but at the same time also questions on certain aspects. These conversations have made the output all the more useful. The entire team is extremely dedicated and sincere towards their work. Even in times where we had extremely tight timelines, the team has been accommodative to support us by working extra hours. Soniya and her team are as good as part of Pidilite team when it comes to suggesting actions basis the findings. Over the years we have worked on multiple projects and the enthusiasm never seems to decrease. Thank You for supporting us and delivering key Insights from time to time.”

Amit Pophale , Sr. Manager - Market Insights

PIDILITE INDUSTRIES LTD

“Market Vistas has been a critical strategic research partner for Star Jalsha which has helped shape both content and brand. They have been part of several projects which have helped us understand the anxieties and aspirations of West Bengal audiences ranging from Brand Equity, ethnographic research, consumer immersions, etc.
Such strategic projects undertaken by Market Vistas has provided tangible insights into the consumer’s life, attitudes, beliefs and values – which has helped provide macro and micro insights.
Apart from that, their regular contribution into post launch researches has helped to identify issues with shows to make course corrections.
Their timely delivery and attention to detail in every research has been very helpful.”

Rajiv Singh, Director & Head - Insights and Programming Strategy

DISNEY STAR (EAST INDIA)

“MarketVistas has been one of our regular research partners and what sets them apart is truly their collaborative approach. The team always works on our briefs like a real business partner, asking the right set of questions, helping us sharpen the problem statements and design the right research. The ability to customize solutions and deliver the results in super quick speed has helped us in too many crucial situations aiding our agile business model. A must-have market research partner in your portfolio, highly recommended!”

Apoorv Srivastava, Head Insights

Jubilant Foods

MarketVistas has been an amazing research partner working with us for a while now on crucial research projects. Be it classic Qualitative studies for culture understanding for Ident creation or tracking presence on ground across locations for availability and affinity, working with them has always been amazing. With the expertise of two of the best in the industry Shobha and Soniya and the equally capable Julius, Surya and team who take the projects ahead. They have not just executed and delivered the projects with perfection but also more importantly value added by partnering and guiding us right from discussion stage to planning , execution and report presentation. Looking forward to more such amazing work in future!

Ganesh Rane - Consumer Insights and Programming Strategy

JioStar

I’ve had the privilege of partnering with Market Vistas for the past three years, and it’s been a consistently rewarding experience. Soniya and her team bring a rare combination of strategic clarity, methodological rigor, and a strong instinct for what truly matters to the business. Across a range of projects, Market Vistas has shown exceptional commitment, agility, and a deep understanding of both the Banking category and our evolving needs. Their proactive approach, eye for detail and ability to translate insights into actionable recommendations have made them a trusted ally. I truly value this partnership and look forward to many more successful collaborations ahead.

Ajit Patil, Vice President - Marketing | Lead Consumer Insights

Axis Bank

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