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- Market/category decisions
- Market sizing/potential assessment
- White space identification
- Need gaps/pain points
- Customer segment decisions
- Customer profiling
- Need segmentation
- Market mix decisions
- Product portfolio and SKU decisions
- Product value proposition decisions
- Naming decisions
- Packaging decisions
- Pricing decisions
- Brand positioning/repositioning decisions
- Communication decisions – communication concepts, advertising from
narramatics/animatics to finished
- Promo decisions
- Driving conversions
- Mapping path to purchase to influence moments of truth
- Price discovery/Market operating price
- POS material audit
- SOP audit – Mystery shopping/observation
- User experience – websites and apps : better browsing and purchase experience
- Brand lift
- Impact of advertising on brand health measures
- Impact of BTL activities on brand
- Understanding brand health – Perceptions, Brand drivers, Brand power in the mind, Brand Power in the market
- Understanding Brand Equity
- Stakeholder Management
- Customer satisfaction
- Channel satisfaction
