Infrastructure, Customer Satisfaction

Measuring Passenger Satisfaction at a Leading Indian Airport

Passenger Satisfaction at a Leading Indian Airport

A mixed-method annual study tracked passenger satisfaction at one of India’s busiest airports. Insights from on-ground interviews helped identify key satisfaction drivers and benchmarked the airport’s performance against others, guiding operational improvements.

Automotive, Advertising Testing

Communication Route Evaluation for an international advertising agency

Ad Communication Testing for an Automotive Campaign

An online survey tested four ad concepts across three cities to assess emotional impact, clarity, and appeal. The study helped the client choose the most effective communication route based on consumer feedback.

Consumer Durables : Product Testing

Hands-On Evaluation of Premium Sofa Foam Prototypes among the Carpenter Community

Sofa Foam Prototype Testing with Carpenters

Carpenters across cities evaluated sofa foam prototypes by actually building sofas. Researchers gathered real-time, tactile feedback on usability and comfort, helping the client choose the best prototype and tailor messaging for launch.

BFSI : Brand Health Tracking

Advertising and Brand Health Tracking for a Financial Institute

Brand Health Tracking for a Financial Institution

A biannual online quantitative study tracked awareness, perception, and ad effectiveness for a credit union brand. Insights supported refinements in branding and advertising strategies, pinpointing areas for targeted customer engagement.

FMCG (Food & Beverage)

Understanding women in the context of health and cooking oil

Cooking Oil & Health

The study explores how health consciousness intersects with everyday cooking choices in Indian kitchens. It reveals the silent trade-offs women make between health, taste,and tradition when selecting edible oils. By decoding these nuanced behaviors, the research opens up fresh perspectives on consumer segmentation and communication strategies tailored to evolving lifestyle needs.

FMCG (Food & Beverage)

Understanding the sweet snacking landscape

Sweet Snacking

Uncover the hidden rhythms of sweet snacking throughout the day—what tempts,
comforts, and satisfies. This study reveals the emotional and habitual drivers behind snacking behavior, offering unique insights into consumption moments. The findings open doors for fresh product innovations and more strategic positioning in the growing,competitive market.

FMCG (Home Fragrance/Personal Care)

Understanding agarbattis and brand perception

Agarbattis & Fragrance

Unveiling the cultural, emotional, and sensory codes behind agarbatti use, this study goes beyond its practical function. It delves into how fragrance influences daily rituals,moods, and brand connections. Featuring region-specific insights, this research offers a fascinating glimpse into the intersection of tradition and modern fragrance expectations.

FMCG (Personal Care/Fragrance)

Exploring new fragrances for the deo category

Deodorant Fragrances

Discover how fragrance goes beyond scent—it’s a personal experience tied to memory,mood, and identity. Through immersive workshops, this study unveils the unspoken language of fragrance in the deo category. The insights provide valuable direction for creating future-forward scents that truly connect with a young, expressive audience.

FMCG (Personal Care)

To understand the attitude to and usage of different types of hair oils and the role of fragrance within this

Hair Oils & Usage

The study explores how modern haircare routines are redefining the role of traditional hair oils. Through detailed user experiences, it captures shifting expectations, format preferences, and the growing influence of fragrance on buying decisions. The insights offer a lens into balancing heritage with innovation.

FMCG (Confectionery/Gifting)

Understanding gifting market during raksha bandhan

Raksha Bandhan Gifting

The study dives into emotions, memories, and evolving traditions that shape Raksha Bandhan gifting. By tapping into the psychology of giving, it uncovers emerging patterns in product selection and budgeting. The findings suggest fresh perspectives for festive marketing and customer engagement.

Consumer Durables / Building Materials

Testing Communication Concepts for a leading brand of Adhesives

Adhesive Communication

The study delves in what truly sticks with consumers when they choose adhesives
during home renovations. Blending emotional and functional insights, it unpacks how decision-makers respond to brand storytelling. The research helps redefine
communication that speaks both to utility and aspiration.

Consumer Durables / Hardware

Decoding a leading brand of wood polish

Wood Polish Usage

Learn what matters most to users when choosing and evaluating wood polish. Polish is more than just protection-it digs into performance perceptions, brand recall, and sensory expectations. These findings offer new pathways to disrupt a low-involvement yet high-impact category.

Automotive

Understanding the Small Diesel Passenger 3 wheeler segment

Diesel 3-Wheelers

The study explores what drives purchase in the diesel passenger 3-wheeler
segment—quite literally. By engaging buyers, dealers, and brokers, it reveals
motivations that go beyond mileage and price. The research helps reframe product value in a market shaped by mobility, economy, and local context.

Automotive

Car Colour Preference Research

Car Colour Preferences

The study explores how something as subtle as colour becomes a decisive factor in car buying. It investigates the emotional and aesthetic triggers behind shade preferences across vehicle segments. These insights offer a creative edge in product planning,enabling design choices that reflect what the market feels.

BFSI: Fintech

Understanding indian sme owners

Understanding indian sme owners

This case focused on a fintech company serving small and medium enterprise (SME) owners. The goal was to understand their credit behaviors, motivations, and segments to improve targeting, messaging, and product personalization based on user archetypes.

BFSI: Investment

Understanding equity investors

Understanding equity investors

This study was conducted for a broking platform to segment equity investors—HNIs and retail. It helped reveal differing investment mindsets, behaviors, and motivations to enable more tailored products, communication strategies, and platform experiences within the financial services space.

BFSI : Financial

Evaluating brand positioning routes

Evaluating brand positioning routes

A financial services brand sought clarity on brand positioning for loan products across rural and urban markets. Research uncovered emotional and practical messaging preferences, guiding inclusive, empowering brand communications aligned with real customer needs and perceptions.

BFSI: Fintech

Understanding user behaviour for personal loans

Understanding user behaviour for personal loans

This study examined how salaried individuals perceive and use personal loans. Findings revealed generational differences, emotional drivers, and the appeal of fintech over traditional banks, helping the client refine its product offerings and messaging for different borrower profiles.