The Task
- To assess the level of awareness of a leading Credit Union brand
- To assess the effectiveness of the advertising in creating the brand awareness
- To determine the change in awareness levels compared to the previous year
- To provide directions on the customer segments of interest as well as assess impact of advertising and next steps
The Method
- Quantitative tracking every 6 months done online
How the Client is able to use the Insights
- The research provides the brand awareness levels and shifts over time
- Enables the client to refine their brand and advertising strategy for improved awareness and engagement
- Establishes key drivers and barriers influencing brand consideration and perception therefore helps in planning intervention strategies
- Identifies key audience-specific challenges and opportunities to better tailor messaging and drive consideration