The Task
- To explore the sweet snacking space in terms of the habits & practices and understanding the triggers and barriers to consumption
The Method
- A study was undertaken in two phase – qualitative followed by quantitative. In the qualitative phase 15 immersions were conducted in Mumbai and Chennai and in the quantitative phase a dairy was placed for 5 days to understand their snacking consumption which was followed by a detailed interview to quantify their habits, category associations and brand awareness
and usage
The Outcome
- We were able to understand their attitudes and beliefs related to food. Foods consumed at different times of the day, motivators and barrier towards consuming different foods, trade offs between sweet and savory food
- Also how snacking and snacking moments are changing with time and the new snacking items being preferred
How the Client benefited
- Understanding their customers in complete detail towards developing offerings, packaging and communication