The Task
- Our Client was planning to launch a cooking oil in the market and wanted to understand the consumer and her life
- Also evaluate the insight statements formulated by the Client
The Method
- In-depth interviews conducted in-home
The Outcome
- Identified 3 distinct consumer segments basis her attitude towards health and cooking oil
- Understanding the critical parameters of evaluation
- Consumers looking to optimize between the most critical parameters of evaluation
How the Client benefited
- Helped understand what each distinct segment wants
- Helped Client identify which insight statements appeal to each segment
- Talk-ability potential for each insight statement