People fascinate me, understanding what they do and why. India and how it is evolving fascinates me. I am open to new ideas, wherever they come from. Am continuously learning be it how we understand consumers, interpret data, train/mentor people who work in our company or simply make things work better/more efficiently. My mantra – be restless and curious, passionate and involved, have self-belief & commitment, drive & determination, be a little mad to make things happen
Understanding consumer behavior, studying the patterns of choice, solving the jigsaw puzzle to unearth the what, why, how, is exciting for me. I love wearing multiple hats and work at my peak when doing ten things – founder, project leader, researcher, client service person, mentor, trainer, mother, homemaker, wife, movie buff, mad reader, are some of the roles I enjoy playing. Finding and backing the right people, working with an enthusiastic bunch of driven, ambitious go getters, creating and improving an organization are big highs. You need to be a bit of a risk taker with immense belief in yourself and your ideas!