Who
We Are

A vibrant and agile research agency

  • 12 years, with 100s of years of research
  •  1100+ projects completed,8 lakh+ customers met, 140+ cities and towns covered in the country
Helmed by seasoned researchers

  • Founded by 2 senior research professionals
  • Over 50 years’ combined experience with leading market research agencies in the country
Wide variety of work

  • Across sectors
  • Across types of studies
  • Across India – urban & rural
  • With Indian and International clients
  • Both Qualitative and Quantitative research
New Age tech for Insighting

  • First to start Online Communities through a private secure platform COCO
  • Using tech to reach people
  • Using System 1 for understanding feedback
  • Using AI/ML platforms for consumer understanding through non intrusive methods
  • CCTV footage analysis
Speed combined with rigour

  • As speed of delivery becomes imperative, rigorous systems and
    processes to ensure quality data
Partnership for high quality

  • Responsive and flexible
  • Senior researchers hands on for every engagement