Cutting edge tool for consumer insights – Qualitative and Quantitative. Community comprises of audience of interest to client – customers, other stakeholders, influencers. They are on boarded through invitation so is a closed community. Uses innovative tools for insighting – tasks, montages, videos. Provides speed, geographical spread and efficiency
Newer innovative method to get more ‘real’ responses for innovations and product ideas. As 80% of consumer product innovations fail. Based on the Nobel prize winning Vickrey Method which ensures that consumers have skin in the game while responding to newer ideas leading to better behavior predictions
Platform to measure NPS ‘live’. Consumers are transacting with different product and service providers through the day. Its important to capture their feedback as close to the interaction as possible to get the ‘real’ response. Our platform does just that – reaches through multiple channels and allows every customer to share their feedback rather than a small sample. The findings are available at a click of a button and allows for easier management among the decision makers