Spectrum
Of Work
MARKET/CONSUMER UNDERSTANDING
- Category Understanding
- Market Mapping
- Market Sizing
- Identifying Trends
- Segmentation
- Usage & Attitudes/Habits & Practices
- Need Identification
- Triggers & Barriers
- In-depth understanding –Youth, Young Women, Males, Senior Citizens, Earning Home Makers etc
NPD
- Product test | Pilot episode testing | App/Website Evaluation
- Name Test
- Product lab/cooking lab/co-creation lab
- Concept test – product, positioning, idea, communication
- Concept Use Test
- Packaging Evaluation
- Pricing
- Communication Evaluation – Animatic, Narrimatic, TVC, Print ad, Digital Ad, Promo
BRAND MONITORING
- Brand Equity
- Brand Perceptions
- Brand Relaunch/repositioning
- Brand Health
- Campaign Evaluation – pre/post
- Impact of BTL activities
- Feedback on events/sponsors
- Content/Show tracking
- New product feedback
MARKET MONITORING
- Customer Satisfaction
- Dealer Satisfaction
- Mystery Shopping
- Shopper – Observations, Exit interviews, Shop alongs